Acceptable Use Policy

Last updated: 2 August 2026

This Acceptable Use Policy ("AUP") governs your use of the NaWaBiz Service and forms part of our Terms & Conditions. It exists to keep the platform safe, keep your WhatsApp number healthy, and comply with Meta's policies and applicable law. If you violate this AUP, we may remove content, throttle, suspend, or terminate your access.

  • Only message people who have opted in to hear from your business on WhatsApp;
  • Keep records of consent and make opt-out easy; honour STOP/opt-out requests promptly;
  • Do not import or message purchased, scraped, or third-party contact lists.

2. Prohibited content

You must not use the Service to send, store, or promote content that is:

  • Unlawful, defamatory, obscene, or that infringes intellectual property or privacy rights;
  • Hateful, harassing, threatening, or that incites violence or discrimination;
  • Fraudulent, deceptive, phishing, or a scam;
  • Sexually explicit, or exploiting or endangering minors;
  • Related to goods or services prohibited by Meta's WhatsApp Commerce Policy (for example, illegal drugs, weapons, tobacco, alcohol where restricted, gambling where restricted, or other prohibited categories);
  • Malware, or links intended to compromise devices or accounts.

3. Prohibited conduct

  • Spamming, bulk unsolicited messaging, or content designed to degrade your quality rating;
  • Impersonating another person, business, or NaWaBiz or Meta;
  • Circumventing rate limits, messaging limits, the 24-hour window, or template requirements;
  • Attempting to breach security, probe, scan, or test the vulnerability of the Service without authorisation;
  • Reverse-engineering, reselling, or providing the Service to third parties except as permitted;
  • Using the Service to violate the DPDP Act, the IT Act, telemarketing/UCC regulations, or any applicable law.

4. AI & knowledge base

You are responsible for the content you upload to the AI knowledge base and for the accuracy and lawfulness of automated responses you configure. Do not upload content you lack the rights to use, or that contains others' personal data without a lawful basis.

5. Enforcement

We may investigate suspected violations and cooperate with law enforcement. We may act — including immediate suspension — where we reasonably believe your use poses legal risk, harms other users, threatens platform integrity, or violates Meta's policies. Meta may independently restrict or disable your number for policy violations, as described in our WhatsApp & Meta Policy.

6. Reporting abuse

To report a violation of this AUP, contact contact@narnetech.com.